#79 A NEW LOOK

Since starting my freelance business I’ve never really been happy with the name ROWLISON GRAPHIC DESIGN. I chose it because it made it easy to understand the services I offer. The problem with the name and visual identity is that;

• It didn’t set me apart
• It was cliche
• It wasn’t creative

CREATIVE is the word that now communicates the services I offer. It's the perfect word because it encapsulates graphic design without actually saying graphic design.

Download Scratchapalozza for personal and commercial use.

​My new visual identity:

• is unique
• sets me apart
• has a hand crafted look

I simplified the logos typographically getting rid of Lato and sticking to one typeface. The typeface Scratchapalozza was actually created by yours truly. Now my brand identity has the unique hand crafted look I offer my clients. ​