Let's dive into the final edition of the Inspire Series and think about PURPOSE & PROMISE.
There is no escaping reason; no denying purpose. Because as we both know, without purpose, we would not exist. It is purpose that created us. Purpose that connects us. Purpose that pulls us, that guides us, that drives us. It is purpose that defines us, purpose that binds us.
Your purpose is your role in the world. It is why you're here. In the Matrix movie trilogy, Agent Smith said his purpose was to "take from you what you (Neo) tried to take from us." Your purpose as a business should be simple yet inspire. As a freelance visual designer, my purpose is to create custom crafted logos that share the heart and passion of a business.
You may actually never say this to your customer. Even still, it's an important part of inspiring your customers to buy your product or services. What is the promise of a store like Target? It could be something like, when you buy a product from us, it's going to be inexpensive but not sacrifice on quality or style. The promise that I am making to my clients is that your logo will be long lasting and set you apart from your competitors.
This concludes the Inspire Series. These are just a few things I have learned along the way as a designer. I hope that it proved helpful to you.