Discovered this wordmark and logomark for a deli in Melbourne on FormFiftyFive's showcase. It was done by Studio Brave. The type is awesome. The hand lettering is very quirky, approachable and yet bold. That said the hand type is simple and not over done. I would say it's a pretty sweet design. Pun intended.
In the third addition to the Inspire Series, I'm going to explore VISION & MISSION. At the bottom of this article there are links to previous posts in this series.
The VISION for your business will need to tie back to your beliefs. There's a specific reason your business is doing what it's doing, and there's a belief motivating it. I do what I do because I believe the signature of your brand should set you apart from everyone else. My VISION pulls from this statement. Logos are the signature of a business. Your vision is how you see the world. My VISION speaks to how I see the world of visual identity and marketing.
Your MISSION is what you're going to do. It's the execution plan for your vision. A lot of logos I see in the world don't have the wow factor. They aren't separating the business they represent from the competition. To be blunt, they are simply bad logos. My mission is to save good businesses from bad logos.
Do you push yourself too hard? Are you like me and have a hard time saying no? When you're just beginning as a freelancer, it's so easy to jump at every opportunity that crosses your path. Wait, isn't that what you're supposed to do when you are at the starting line of your career? At least that's what I thought, but I'm increasingly beginning to reject this line of thinking.
There are not enough hours in the day to take on every possible client. My full-time job has me on a "four tens" schedule. That means I work Tuesday to Friday from 5:30 AM to 4:00 PM. This is nice because I get a three-day weekend, but I don't get much time in the evening to do freelance work. After the kids are asleep and everything is cleaned up, it's about 7:30 or so. Bed time for me is 8:30 or 9:00 ( I get up at 3:00 ). This means I get about an hour to do freelance work. Plus I'm going to school for a Communications Design Certificate. This leaves very little time for other fun/relaxing activities and time with my wife.
I've come to realize a healthy level of work in your life is crucial. As a freelancer, you're starving for clients because you need to build your portfolio and before you know it, you've got too much on your plate. This past week, I had to tell some clients I couldn't start working with them until my term was over.
I can lose sight of what's really important in my life (faith, family and friends). I don't know how others feel about this, but these are my thoughts as a freelancer at the starting line.