Before you go any further in this article, make sure you read the first post in this series. It explains why, as a small business owner, you need to know why it is you do what you do. You can't expect to inspire anyone to buy your product, if you don't know why you're providing it in the first place. All the heavy lifting is done in answering the WHY question.
After answering that question, everything else falls into place. My answer was I make logos because the signature of your brand should set you apart from everyone else. What comes next is How and What. How am I going to create a logo that sets a brand apart from everyone else? I do this by crafting logos that are custom-made to your distinct identity and needs as a business. This answer was derived from my answer to WHY. It really all goes back to why.
If I'm going to create a logo that will set a client apart from everyone else, it can't be an out of the box stock logo. It has to be meticulously created through high craftsmanship and, in the end, be unique to who you are as a business. The WHAT is the easy part. It would be logos for me. Do you know your WHY and HOW? Stay tuned for more to come in this series.
WHY - HOW - MORE COMING SOON