I'm pulling back this term at PNCA and only taking one class. That class is Creative Marketing. The instructor is Steve Diamond the Executive Creative Director at R2C Group here in Portland. We talked about strategy and tactics in the first class. For example lets say your starting a chip company. Your strategy for gaining customers could be taking them from other chip companies; or you could make chip eaters out of people who currently don't eat chips. If you went with the first strategy your tactic could be to undercut your competitors on price.
One more thing that Steve said that stuck with me was that,
good is the enemy GREAT
He said aim for great and hopefully you'll get something that's at least good. As a freelance designer I think this is a very smart philosophy to have, and I will be following it going forward in my career.